SEO Growth Strategist, AI SEO & Lead Generation Consultant

Turn Your Marketing Investment Into More Qualified Enquiries and Better Business Growth

Already spending money on SEO, PPC, websites or social media but not seeing enough qualified enquiries? Get an expert second opinion from a strategist who understands how to improve search visibility, increase conversions and generate sustainable business growth.

Senior UI/UX Strategist • Website Consultant • eCommerce Growth Advisor

Turn Your Website Into A Better Business Asset

Planning a new website, redesign or eCommerce project? Get an independent expert review before investing time and money. With over 20 years of experience in UI/UX, website strategy and digital transformation, Amandeep helps businesses create websites that improve user experience, increase conversions and support long-term business growth.

UI/UX Strategy Website UX Audits eCommerce Conversion Optimisation User Research Accessibility Digital Strategy
Amandeep, Senior UI/UX Strategist, Website Consultant and eCommerce Growth Advisor

Areas of Expertise

  • Website Audits & Strategic Reviews
    Identify usability issues, missed opportunities and practical improvements to maximise website performance.
  • UI/UX Strategy & User Journey Optimisation
    Design intuitive user experiences that improve engagement, usability and conversions.
  • eCommerce Growth & Conversion Optimisation
    Optimise online stores to increase customer confidence, sales and revenue.
  • Website Redesign Consultation
    Expert guidance before investing in a new website or digital transformation project.
  • Customer Journey Mapping
    Understand how users interact with your website and remove friction throughout their journey.
  • Mobile Experience Optimisation
    Create seamless experiences across mobile, tablet and desktop devices.
  • Website Accessibility & Performance Reviews
    Improve accessibility, usability and website performance for all users.
  • Information Architecture & Navigation Strategy
    Build clear site structures and navigation that help users find information quickly.
  • Frontend Development Best Practices
    Deliver scalable, responsive and maintainable frontend experiences using modern standards.
  • Conversion Rate Optimisation (CRO)
    Increase enquiries, leads and sales by improving website usability and user experience.
  • Team Training & Knowledge Transfer
    Equip internal teams with practical UX, accessibility and website optimisation knowledge.
  • Digital Growth Strategy & Commercial Website Planning
    Align website strategy with commercial objectives to support sustainable business growth.

Consultation Options

  • One-Off Strategy Consultation
    A focused session to review your website, discuss challenges and provide practical recommendations tailored to your business goals.
  • UI/UX Audit, User Journey & CRO Review
    Identify usability issues, conversion barriers and customer journey improvements to increase enquiries, sales and overall website performance.
  • Website & eCommerce Growth Consultation
    Improve website structure, product pages, checkout experiences, trust signals and conversion opportunities to maximise business growth.
  • AI Website Strategy & Business Automation
    Explore how AI, ChatGPT, intelligent search, workflow automation and CRM integrations can improve customer experience and operational efficiency.
  • Performance, Accessibility & Technical UX Review
    Improve page speed, Core Web Vitals, accessibility, mobile responsiveness and overall user experience across all devices.
  • Landing Page & Digital Product Optimisation
    Optimise landing pages, SaaS platforms, customer portals and mobile experiences to improve engagement and marketing ROI.
  • Design Systems & Frontend Best Practices
    Build scalable design systems, reusable UI components and modern frontend experiences that improve consistency and development efficiency.
  • Second Opinion Before Launch or Investment
    Get an independent expert review before launching a website, redesign, eCommerce platform or digital transformation project to avoid costly mistakes.
Why Work With Amandeep?

A Trusted Digital & Website Strategy Partner

Independent, commercially focused advice to help you improve user experience, increase conversions and maximise the return on your digital investment.

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20+ Years of Experience

Over two decades delivering successful digital, website and eCommerce projects across a wide range of industries.

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Enterprise & SME Expertise

Experience working with organisations including Sky, Scottish Government, Gallagher, Avanade, healthcare providers and growing businesses.

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Practical Growth Advice

Clear, actionable recommendations focused on improving user journeys, conversions and long-term business growth—without unnecessary jargon.

Businesses work with Amandeep for independent website, UI/UX and eCommerce consultancy backed by over 20 years of digital experience. Specialising in website strategy, customer journey optimisation, conversion rate optimisation (CRO), accessibility and frontend best practices, every recommendation is practical, commercially focused and designed to deliver measurable results. There are no long-term contracts or retainers—just honest advice and actionable recommendations that your team can implement immediately.

Who This Is For

For Businesses That Want Better Websites, Better User Experiences & Better Results

Ideal for businesses planning a new website, redesign, digital transformation or eCommerce project. Get an independent review of your website, user journeys and digital strategy, with practical recommendations to improve usability, increase conversions and maximise the return on your digital investment.

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Website Strategy

Develop clear website strategies that align user needs with business objectives, helping you make informed digital decisions.

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UI/UX Design

Create intuitive, user-centred experiences that improve usability, engagement and customer satisfaction across every device.

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eCommerce Optimisation

Improve online shopping experiences, product journeys and checkout flows to increase conversions and revenue.

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Responsive & Accessibility Reviews

Ensure your website delivers an accessible, responsive and consistent experience for every user and device.

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Conversion Optimisation (CRO)

Identify friction points, optimise user journeys and improve website performance to generate more enquiries and sales.

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Digital Growth Consultancy

Receive independent, practical advice on website improvements, digital strategy and long-term business growth without unnecessary complexity.

Ready to Create a Website That Delivers Better Business Results?

Get an independent expert review from Amandeep, a Senior UI/UX Strategist and Website Consultant with over 20 years of experience. Discover opportunities to improve user experience, increase conversions, optimise customer journeys and make smarter digital decisions before investing in your next website or eCommerce project.

Book Your Strategy Consultation →

Make Smarter Digital Decisions Before You Invest More

Planning a new website, redesign or eCommerce project but unsure you're making the right decisions?

Book a one-off consultation with Amandeep and receive honest, practical advice to improve your website strategy, user experience, customer journeys and conversion performance. Whether you're planning a redesign, launching an eCommerce platform or optimising an existing website, you'll receive clear, actionable recommendations that help maximise your digital investment.

Connect with Amandeep on LinkedIn: https://www.linkedin.com/in/frontenddeveloperui/

Digital growth for clinics that care, London’s leading medical website and marketing agency.

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