Home / Services / Paid Search Marketing (PSM)
Google Ads & paid social · London & Berkshire
Paid search marketing for private clinics.
Targeted Google Ads and paid social campaigns that attract high-intent patients, control your ad spend and turn clicks into booked consultations.
At a glance
- Google Ads (PPC) management
- Meta, LinkedIn, YouTube & TikTok ads
- Ad creative, A/B testing & landing pages
- Call & booking tracking with monthly ROI reporting
From £599/month
Why it works
Paid search puts you in front of patients ready to book.
We do Paid Search Marketing (PSM) for healthcare businesses, specialising in private clinics and aesthetic dental treatments. Using data-driven strategies, we help your services reach the right audience, boosting brand awareness and driving measurable growth.
- High-intent patientsSearch ads appear the moment someone looks for a treatment near them, so you reach patients who are ready to enquire.
- Every pound accounted forBudget and bid strategy management focused on cost per enquiry and return on ad spend, not vanity clicks.
- Search and social working togetherGoogle Ads captures demand; Meta, YouTube and TikTok build it for visual, high-value treatments.
What’s included
What’s included in PSM.
Campaigns are built around your treatments, locations and budget.
01
Pay-Per-Click (PPC) Advertising on Google
Search, Performance Max and local campaigns structured around your most profitable treatments.
02
Social Media Marketing
LinkedIn, YouTube & TikTok campaigns to reach new audiences and build demand.
03
Meta Ads (Facebook and Instagram)
Targeted ads and lead forms for aesthetic, dental and private medical treatments.
04
Data Analytics and Interpretation
Conversion tracking, call tracking and clear reporting on what’s driving enquiries.
05
Ads A/B Split Testing
Continuous testing of ads, audiences and landing pages to improve results month on month.
06
Design & Creative Services
Visuals and banners for ads, designed to stand out and stay compliant.
07
Budget & Bid Strategy Management (ROI)
Smart bidding and budget control so your spend goes where it performs best.
How it works
From audit to profitable campaigns in four steps.
- AuditReview of your current ads, tracking, landing pages and competitors.
- BuildCampaign structure, keywords, audiences, ad copy and creative for your key treatments.
- Launch & testGo live with full conversion tracking, then A/B test ads and landing pages.
- Optimise & reportWeekly optimisation and monthly reporting on enquiries, cost per patient and ROI.
Pricing
Paid search from £599/month.
Management fee plus your ad budget, paid directly to Google or Meta. Every plan starts with a free audit.
Need SEO and Google Ads together? Compare all plans →
Most popular for clinics
Google Ads management
£599 /month + VAT
- Full account & competitor audit
- Campaign build & management
- Bid & budget strategy (ROI)
- Conversion & call tracking
- Ad A/B testing
- Monthly report & strategy call
FAQ
Paid search questions clinics ask.
How much should a clinic spend on Google Ads?
It depends on your treatments, location and competition. We’ll recommend a starting budget in your free audit, based on realistic cost-per-click and enquiry estimates.
How quickly will I see enquiries?
Paid search can generate enquiries within days of launch. Results usually improve over the first 1-3 months as we optimise keywords, ads and landing pages.
Is the ad spend included in the fee?
No. Your ad budget is paid directly to Google or Meta, so you keep full ownership of your accounts and data.
Can you advertise medical and aesthetic treatments?
Yes. We follow Google and Meta healthcare policies and UK advertising standards, so your ads stay compliant.
What do your reports show?
Spend, clicks, calls, form enquiries, cost per enquiry and return on ad spend, with clear next steps each month.